Why Don’t Gyms Just Cut to the Chase!?

And tell you the membership costs upfront.

Photo by MART PRODUCTION from Pexels

Here’s a story that perhaps you can relate to:

You’ve finally done it!

After months of sitting around, binge-watching, binge eating and binge drinking you’ve somehow rediscovered your drive to get fit and healthy again. It’s been a long time coming but you’re ready.

Excited, you fire up the laptop.

As you wait for all that technical mumbo jumbo to disappear from the start-up screen, then type in your login details, a mini montage, similar to that of a Hollywood movie, plays out in your mind.

This time your gonna do it right. You’re gonna clean up your diet. Only drink water and never miss a workout. Visions of dramatic transformations, rigorous (yet rewarding) training sessions and the smashing of goals flutter throughout your imagination. This is gonna be epic.

But first, you’ve got to find a transformation centre aka gym where the magic will take place.

Smash cut to a Google search page, the words ‘Gyms near me' being typed into the information bar and a list of potential sanctuaries for improvement flooding the screen accompanied by a dainty little map at the top, lit up like an urban Christmas tree with colourful red markers…